04 Nov The Convo with Tom and Kat: A Clear Cut Definition of Branding
Branding is now getting the recognition it deserves, but it’s rarely understood by the many. We’re bringing out the headmaster of Altr to explain the essence of branding.
0:07 Introducing Kat Dolores
0:30 Who is Kat Dolores?
1:21 What do Tom and Kat have on their table at the moment?
1:58 Kat got her drink from Soul Kitchen
2:26 What is Branding?
3:15 Brand is not what you say it is, it is what they say it is.
4:48 What is it that Kat looks for when someone approaches her for branding?
5:02 Do these guys know who they are?
5:57 The Identity System
6:21 A brand is not just a product.
7:00 How do you differentiate your brand from others?
8:15 Identity translates to personality, voice, tone and messaging.
8:28 How important is it to have an identity system?
8:38 If you have a brand, you treat it like its a person.
8:48 Accidental Branding Story
10:55 Who is your brand speaking to?
12:05 A great analogy of the importance of targeting.
12:45 Knowing your customer.
13:20 You need to know who they are.
15:50 If you need help with your branding, reach out, we can help.
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