04 Sep Social Media: The Voice of the People
Little did we know, some people who are so famous now started off with one tweet or one Facebook status. The impact of Social Media today is so powerful that teens and maybe some of the moms may sleep at 1 or 2 am just reading tweets on twitter and checking out their newsfeed of Facebook.
Social Media is so powerful that it even decreased the conversion rates of TV and radio advertising – which is very expensive in fact. With social media, we are able to communicate to the consumers, clients, and customers faster. There is direct communication as to what they really want out of something without really meeting each other, thus saving time. Social Media has impacted five major elements in the world, namely:
Today, social media is the ultimate source of news. This makes it easier for the reporters to immediately share the information online. Their availability on social networks makes news more accessible. Additionally, news quickly gets passed around the networks in ways never experienced before. One example is this, a writer from Philippine Star shared the news on June 7, at 12am! The social sharing buttons enclosed with the red rectangular shape, makes it easy for the readers to share the news in click of the button! Click here to read the full article.
Social Media has lengthen the relationships online. It extended from real live friends in school, to other parts of the world. It allows people to keep in touch in a more regularly and intimately, than was ever before because of time and space constraints. People from different parts of the globe that are so far apart can keep in touch so effortlessly, creating an opportunity to experience different cultures. One great example is Facebook, you can share files by uploading them through messages, sharing photos, statuses and etc. You can even be friends with your crush’s mom (super stalker mode)! With Facebook, you can chat or call your friends online with the convenience of not taking a bath, or not getting up on your bed at all! (of course, hygiene is very important so stay clean!)
With social media, Politicians has enabled greater political awareness and organization, which has in some cases rewritten entire political landscapes. It has particularly played a large part in campaigning candidates. Such tweets and pictures are automatically spreading all over Facebook and twitter! Although most of the trending topics during the election is negative, there are also positive statements that is spread through social media.
Social media is also playing a large part in developing literacy. Children who start using the platforms develop early communication skills, and generally become more literate. This is an increasing trend, and thanks to the availability of information, both simplistic and complex on the internet, anyone can become as smart or intelligent as they desire. There are available ebooks, Wikipedia is also open all the time, and Kindle which can be placed on your tabs and phones. And now, there is thing called, infographics, which basically means information made into photos. Such examples are the following:
Marketing has changed, it is very dynamic. Rather than investing in mass channels ads such as television, radio, or newspapers, companies are becoming more consumer-centered through interactions made over social media. They are able to understand the needs of the market from the market itself, which greatly changes the way marketing has been done in the past. One example is Dove’s latest campaign, it was up on Youtube, Facebook, everywhere! Another campaign was Dumb ways to die, which is a public service announcement campaign by Metro Trains in Melbourne, Australia to promote rail safety. Social Media has evolved through the years and is now the most powerful tool for advertising. You can actively interact with clients, customers knowing what they want and need directly. Be prepared with what has Social Media has to offer for us in the future. Its power, its effectiveness, is overwhelming!