Why Longer Content is Better for SEO Rankings

In a world where everybody’s competing for attention, many content writers have come to say this: “People have the average attention span of a goldfish.”

You’re told that short, digestible content is the way to go. Now, we have “perishable” content, videos a minute or under, and articles that you can read in less than the time it takes to listen to your average pop song.

So everyone follows without realizing that the idea is not simply to create content that is short. You need to be able to grab their attention quickly and hold it by creating actionable, comprehensive content.

Long-form content gets high SEO rankings

If you look at the top ten results for any keyword on Google, you would find that the average content length is at least 2,000 words. On average, the first result on Google has about 2,416 words.

Why is that?

Google rewards sites with higher dwell time. This is the actual length of time that a visitor spends on a page before returning to the search engines.

This shows that Google prefers sites rich in content. Obviously, longer posts take longer to read. Long-form content takes seven minutes, increasing dwell time. Of course it would have to be well-written and engaging for the visitor to really stays on the page. Comprehensive guides are more likely to keep a reader’s attention than listicles that only touch the surface.

With more opportunities to discuss in detail, comprehensive content creates the opportunity for content writers to create more compelling titles and description tags, increasing the overall Click-Through Rate. Higher CTR, higher up the search rankings you go.

Research has found the following:

  • Long-form blog posts generate nine times more lead than shorter posts.
  • There is a direct correlation between the length of an article and the number of people and pages who linked to it. The more links a webpage has, the higher it will typically rank on search engines.
  • Longer posts have also been found to have more shares, with 68.1% more tweets and 22.6% more Facebook likes.

60% of content marketers say that their biggest challenge in marketing is creating engaging content. Only a very small percentage of companies who do blog posts have articles that are 750 words or more. For you, it means that there’s still a large opportunity to rise up from blogs that are made just because they feel they have to. You can create content that truly helps.

Longer content means you can include more of the factors that create quality content in the eyes of your potential readers and the standards of search engines.

Here are some things you would need to include:

  • Value
  • Utility
  • Comprehensiveness
  • High dwell time
  • Compelling title and description tags

Long-form content is making its way online, rising to the top of search engines and everyone’s eyes. While it might seem overwhelming to see others publish white-papers and ebooks, you can relax. Anything over about 2000 words can be considered as long-form content.

Take the opportunity and find what the audience wants. You’ll be amazed with the results you’d get if you just make the effort to stand out.

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