23 Jan How a Business Coach made more than $700k in sales from a product launch campaign in 1 month
Creating a new product is fun and exciting. But what most coaches are unsure of is how to launch it. You know that your market needs your product so that they can leverage on their business, but the question is how to get it out there?
This is the problem of one of our clients when they came to us with a new product–a 90-day online course–but with no idea on how to set it up and launch it.
The Goal: Launch the Product and get $500K in sales
And it starts like this….
The Lead Magnet
Getting leads start with the lead magnet. Our clients decided to run a free webinar, by the end of which they will introduce the new product.
To get this done, we created:
- Opt-in pages
- Video Landing Pages
- Webinar Registration Page
- Thank you Page
All of these were marketed through Facebook Ads, email marketing, affiliates, joint venture partnerships etc.
The Sales Page
The product will be talked about after the webinar, which is why we have Sales pages ready.
Aside from that, we have built email sequences to follow up on those who attended the webinar and heard about the product.
As a result, we gained:
- More than 18,000 page views
- About 11,000 optins
- More than 1,400 webinar registrations
- More than 140 clients bought the product
- Gaining more than $700,000 in sales
Pretty overwhelming but everything is worth it!
These people who purchased the product are also the potential people they can upsell to their higher programs.
Know more about how we can help in launching your new program or business!
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