Europe in Favor of Breaking Google

Taken from www.dw.de

Large multi-faceted company Google had made a move that prompted the European Parliament to reach this decision. In a unanimous vote, a non-binding resolution has been passed calling for “unbundling of search engines” to ensure competitive conditions in the digital market. Google’s move to cutting down some European media links prompted this ‘censorship’ fear in favor of their own search results. 

Google’s dominance has established itself as a ‘staple’ in the digital world of search engine. Search results comes from algorithms and advertising, the company’s primary source of income, linking to their own web services such as News, Youtube and Maps. But locking users within this ecosystem is creating a distortion that EU regulators are trying to point out. 

Google captures 90% of the market share in the Europe. Areas to be questioned are: 

  • Vertical search services in favor to their market compared to its competition
  • Copied content from other sites and incorporating it with their services
  • Exclusivity of searched items of products that Google has to sell 
  • Limitations on products and online campaigns advertised by rival search engines  

Despite the issue arising for Europe. politicians have no power over this giant tech company. However, this action sends a clear message: to get ‘tough’. 

U.S politicians are dismayed with the vote. Joint letter coming from two committees from the U.S government raised questions for EU’s commitment to having open markets. 

There’s also an arising fear after the revelation of former National Security Agency contractor Edward Snowden’s spying going on in the American intelligence agencies. This prompted fear of Europeans for ‘privacy’ and easy accessibility to this tech system. 

Predecessor Joaquin Almunia tried settling the case but failed. A series of facts were presented by Google but got rejected, which lead to an option of $5bn fine instead. 

At the moment, breaking up with the company is unlikely. But there’s a move to resolve this issue by having a separate search engine instead. This will likely ensure commercial services to leveling the playing field for competition in Europe.

 


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