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"Good customer experience is something that is personalized, timely, relevant, simple, seamless, memorable, and consistent."   Some people think that business is simple. You build a product. You brand it. You sell it. And then, right away, you earn crazy money, exhausting little to no sweat at...

High-quality products and services are good for business. However, researchers now find that keeping your customers satisfied is no longer enough to build loyal brand advocates. You need to go beyond tracking customer activity and behavior, running surveys, and building loyalty programs to keep customers...

Content does not simply spring up out of nowhere. It is a by-product of thorough ideation sessions, planning, execution, and many other team collaborations. The problem with content, however, is that it is difficult to sustain. With limited heads involved in the game, your content tends...

Can your audience relate to your brand? There are companies who can gently communicate who they are and what they stand for without being so harsh and annoying. ...

If you have a Netflix subscription (or free trial), or you have seen the thinkpieces and jokes on the internet, you might have already heard of the KonMari method of decluttering. Founded by Marie Kondo, a Japanese organizing consultant and author, this method of decluttering...

By the time you’re reading this, you either have your holiday marketing running smoothly and bringing in the results you want or you’re still scrambling to put things together days before....

Knowing your customer is a key to a solid business and marketing plan. To do this, you would need to do enough customer research and create your customer avatar....

Great online writing can get your business anywhere. After all, your website represents your brand. On the other hand, sloppily written web content can make you lose sales....

A membership site is a gated area of your website. It’s closed off to everyone except your paying members, who have access to all these amazing resources you put up for a monthly fee....

"Authenticity” is a word that gets thrown around a lot when we talk about branding. Whether it’s for your personal brand or your company’s, people inherently value authenticity. ...

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