What Makes A Good Brand Persona?
Can your audience relate to your brand? There are companies who can gently communicate who they are and what they stand for without being so harsh and annoying. ...
21 March, 2019
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3 Basic Ways to Make Sure that your Branding Strategy is Solid
"If you're going to do it, make it right the first time." That's how the professor would always say. ...
07 March, 2019
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#KonMari Your Digital Clutter
If you have a Netflix subscription (or free trial), or you have seen the thinkpieces and jokes on the internet, you might have already heard of the KonMari method of decluttering. Founded by Marie Kondo, a Japanese organizing consultant and author, this method of decluttering...
21 January, 2019
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Why Longer Content is Better for SEO Rankings
In a world where everybody’s competing for attention, many content writers have come to say this: “People have the average attention span of a goldfish.” ...
11 January, 2019
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Holiday Marketing Tips
By the time you’re reading this, you either have your holiday marketing running smoothly and bringing in the results you want or you’re still scrambling to put things together days before....
21 December, 2018
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Creating Your Customer Avatar
Knowing your customer is a key to a solid business and marketing plan. To do this, you would need to do enough customer research and create your customer avatar....
13 December, 2018
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Writing Web Content That Works
Great online writing can get your business anywhere. After all, your website represents your brand. On the other hand, sloppily written web content can make you lose sales....
06 December, 2018
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What a Membership Site Does For You
A membership site is a gated area of your website. It’s closed off to everyone except your paying members, who have access to all these amazing resources you put up for a monthly fee....
29 November, 2018
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Creating Well-Defined Brand Guidelines
"Authenticity” is a word that gets thrown around a lot when we talk about branding. Whether it’s for your personal brand or your company’s, people inherently value authenticity. ...
21 November, 2018
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Building partnerships between a client and an agency
Client relationships are a two-way street. Both parties need to feel like they view each other as partners and their input is appreciated. After all, you are both working towards the same goals....
14 November, 2018
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Why you (and your creative team) need to understand your personal taste
If you have decided to get the help of a creative team for the branding and design needs of your business, there are a few things that would help you get the best possible results in the shortest time possible....
08 November, 2018
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Defining your brand
Branding is more than just how you look. It’s about developing the space that your brand takes up in your customer’s mind....
30 October, 2018
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Do B2B companies need branding?
Branding is defined as “the process of creating a unique name and image in the customer’s mind”. It’s more than just your logo and graphics....
24 October, 2018
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Tracking the right social media KPIs
For you, what’s the most important part of an effective marketing campaign? Depending on your priorities and background, you may have various different answers to this question. ...
18 October, 2018
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Turning Influencers into Brand Evangelists
Now that it’s past its early stages, influencer marketing has shown itself to be an effective form of marketing with high returns. Brands are investing more into influencers and have learned various methods in picking the right influencers and right strategies....
25 September, 2018
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