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Can your audience relate to your brand? There are companies who can gently communicate who they are and what they stand for without being so harsh and annoying. ...

If you have a Netflix subscription (or free trial), or you have seen the thinkpieces and jokes on the internet, you might have already heard of the KonMari method of decluttering. Founded by Marie Kondo, a Japanese organizing consultant and author, this method of decluttering...

By the time you’re reading this, you either have your holiday marketing running smoothly and bringing in the results you want or you’re still scrambling to put things together days before....

Knowing your customer is a key to a solid business and marketing plan. To do this, you would need to do enough customer research and create your customer avatar....

Great online writing can get your business anywhere. After all, your website represents your brand. On the other hand, sloppily written web content can make you lose sales....

A membership site is a gated area of your website. It’s closed off to everyone except your paying members, who have access to all these amazing resources you put up for a monthly fee....

"Authenticity” is a word that gets thrown around a lot when we talk about branding. Whether it’s for your personal brand or your company’s, people inherently value authenticity. ...

Branding is more than just how you look. It’s about developing the space that your brand takes up in your customer’s mind....

Branding is defined as “the process of creating a unique name and image in the customer’s mind”. It’s more than just your logo and graphics....

For you, what’s the most important part of an effective marketing campaign? Depending on your priorities and background, you may have various different answers to this question. ...

Now that it’s past its early stages, influencer marketing has shown itself to be an effective form of marketing with high returns. Brands are investing more into influencers and have learned various methods in picking the right influencers and right strategies....

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