17 Feb How to Achieve Legendary Results Using Interactive Content Internet Marketing
Interactive Content Internet Marketing is a crucial ingredient in any marketer’s plan. In creating profitable and efficient online content marketing messages, content engagement plays a big role in pooling customer to your site. Internet marketing has been circulating (and promoted) for quite some time now. But do you know how to create effective strategies to get the most of your marketing plans?
Creating an interactive content internet marketing outline can be challenging. But before jumping the gun, consider the following content engagement tips:
Assess and look for currently available resources – Do you have current writers and graphic designers whom you can leverage on? Though you can start with your own set of skills, if you want to achieve legendary results, tap a few talents from the pool.
Snoop around – Run through an ‘investigation’ and look into your competition’s site. What kind of materials are they currently using? Do they use more videos or graphics for their site? Check the frequency of release of their content and the types they use. You may use this as benchmark to follow your online content marketing plan (though you can always improve yours!).
Content engagement use of visuals
Facebook, Pinterest and Instagram are currently the most popular content platform marketers are taking advantage of. About 94% of the total views comes from content with relevant images, an effective interactive content internet marketing plan. But you need more than just good ‘visuals’ to retain your audiences’ attention.
Be consistent in producing eye-catching images with valuable content. In creating your interactive content internet marketing plan, keep in mind that retention helps in the ‘dry season’, a phase where you can’t seem to come up with fresh content.
Around 67% of your audience will likely purchase a product if it’s a high-quality image. Product images with alternate views also have higher chances of getting purchased than those showing a ‘one-sided’ view.
Content engagement using video content
Your first challenge will be to put a convincing sales video script. You need your audience to make them want to be in the club that you’re setting up, to be in a VIP package or avail of the product that you’re launching.
Step 1: Identify the kind of problem you’d want to solve.
Step 2: Once you narrowed down your choices, you can now identify your target audience. One way for you to grasp the kind of audience you’d want to target is through qualitative research.
Step 3: Focus how your audience will benefit from your videos. Part of your content strategies marketing plans should focus on how your audience will benefit from your videos. Explain products or services that will make your customers want to avail what you offer.
Step 4: Give discounts or bonuses on a limited time. Impulse buying is a very common tactic that marketers use.
Effective use of blog content
Word of mouth (WOM) marketing is still one of the most effective way to boost the credibility of your company. About 97% of the links promoted online comes from using effective interactive content internet marketing. If your audience like what they see, they’ll likely share and promote it online. This lets you build organic links.
Quality should precede quantity. Your audience will only share your content online only if these added value to them. Social media sharing is one of the most effective ways to increase your reputation online. People tend to share higher content through LinkedIN, Facebook and Twitter. If you’ve utilized all your marketing and social media method, don’t forget to re-evaluate and see how the metrics went. These are tangible data you can use to grasp how you went with your content plans.
Without consistency, despite all the planning, you will end up with a bad interactive content internet marketing. If you have a mentor, put into practice what you learned and then add as you go. Since the Internet marketing scene is constantly shifting, anticipate that what you learned now may become outdated in a couple of months. Always make room for improvements to get more leads to your site and convert them to customers.