4 Tricks That Make Your Headline Work

In a world full of noise, how do you get people to actually read what you write? It takes more than good content or great design. The most important part of writing an article is the headline.

Although they tell you not to judge the book by it’s cover, but we just can’t help it. Human as we are, we are just attached to first impressions. In this case, we judge the headline. Before you click that publish button, ask yourself, “Would this headline make me want to read on?” If not, don’t publish until you’ve got a catchy headline. Concentrate on this, and you’ll get more readers, more buzz, and more love.

Here’s 4 Tricks to Make Sure Your Headline Works:

1. Use Unique Rationale

  • Reasons
  • Principles
  • Facts
  • Lessons
  • Ideas
  • Ways
  • Secrets
  • Tricks

2. Use Trigger Words

Use trigger words like “What” or “How”.Using words like these persuades the reader that you actually know what you’re talking about. E.g. How to get the job done in 3 baby steps.

3. Use Numbers

There’s a reason why so many copywriters use numbers in their headlines. It works. Try going to a magazine store in your local neighborhood. You’ll notice that a lot of magazines use numbers in their headlines. It just works.

4. Make a Promise, then Deliver

You want the reader to feel that they would get something by reading your article. You’ll definitely get more people to read your writeup by doing that. But you have to make sure that you’re going to deliver, if not get ready for some bad reviews.


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