Why Every Entrepreneur Needs to be Digital Marketing-Savvy

The way that we do business today is far different from how traditional business is done. Brick-and-mortar stores are still on the rise, but many more are starting their businesses purely online. Whether you’re selling products or services, establishing your digital presence is a must.

Most traditional marketing methods such as print, television, and radio still work, but not if you’re targeting a younger demographic. To succeed in business, you need to know who your customers are, where they are, and go there. As internet has become the most accessible medium and traditional mediums simply cannot compare.

How do most consumers find what to buy these days? Everyone loves a good deal, so most of them would do their research online. If your customers can’t find you and your products or services online, they will go look for something else. Even if they have heard about you through others, they might hesitate if further information isn’t available about you online.

Keep in mind that you’re not just competing with your direct competitors in town. With access to the internet and large retailers like Amazon, competition is tough just about anywhere. Having a digital presence gives you an edge.

What is Digital Presence?

There are three basic elements of your digital presence. You have your website, your social media presence, and your email marketing.

While setting up a website is definitely not affordable, you need to start somewhere. The most basic website would tell your customers about who you are, where you are, what you believe in, what you sell, and how they can buy from you. eCommerce is easier to set up these days and your business can definitely benefit from having this feature.

Social media presence is just as important with almost everyone being online these days, a huge number of them on the most popular platforms Facebook, Twitter, and Instagram. You don’t really have to be on all these platforms. If you can’t commit to Instagram or Twitter, it’s better not to set up your profile and focus on Facebook, which boasts 2.2 billion active users.

Facebook ads, when done right, always work well and turn up with great results. You also have the option to have ads from Facebook cross-posted to Instagram.

Finally, the third element to your digital presence is your email marketing. As we previously discussed, Email is not going anywhere. With more emails sent every year, the challenge is to send out content that is valuable so your prospects eventually turn into paying customers.

If this feels like it’s all too much, we can break it down for you with a quick chat. Talk to us!

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