Building partnerships between a client and an agency

Client relationships are a two-way street. Both parties need to feel like they view each other as partners and their input is appreciated. After all, you are both working towards the same goals.

This is why it’s important for agencies to be able to understand the client in the first place. Rather than simply working with the goal in mind, one of the questions we like to ask our clients is: Who are you?

When working with a client, we want to know their story, what their values are, and what they have determined as their greater purpose as an organization.

It starts, of course, with the right fit. In life, in general, you shouldn’t have to force a happy relationship. Clients and agencies find each other because they are the right fit for each other. This may be that the agency offers exactly what the client needs, or that they have the same standards and values that would make it easier for them to work together.

It’s important to set expectations and clarify things in the first call so that the agency and the client would know if the partnership would make sense in the long run.

Partnerships are all about making the game plan together. It also requires collaboration from start to finish. After all, no one has a monopoly on creativity. Clients are creative individuals too.

Finally, good partnerships are only possible when both parties communicate openly. This means communicating proactively, with honesty, and in a way that encourages both ends to be receptive and engaging.

This way, you can create a campaign that gives you the results you want and a positive, lasting relationship.

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