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Branding is more than just how you look. It’s about developing the space that your brand takes up in your customer’s mind....

Branding is defined as “the process of creating a unique name and image in the customer’s mind”. It’s more than just your logo and graphics....

For you, what’s the most important part of an effective marketing campaign? Depending on your priorities and background, you may have various different answers to this question. ...

Now that it’s past its early stages, influencer marketing has shown itself to be an effective form of marketing with high returns. Brands are investing more into influencers and have learned various methods in picking the right influencers and right strategies....

The way that we do business today is far different from how traditional business is done. Brick-and-mortar stores are still on the rise, but many more are starting their businesses purely online. Whether you’re selling products or services, establishing your digital presence is a must....

There are so many new ways to reach customers. We have websites, apps, social media, and more. You might wonder, is it still worth sending email? Is email still relevant in this day and age?...

For business owners, taking your business to the next level may require you to switch to a new marketing automation tool. If you’ve been using a CRM tool that no longer works for you, or doesn’t have the features that your growing business would benefit...

We're in the first quarter of the year and you probably have a lot of things you want to do! ...

Advertising exists everywhere, whether it's on magazines, mail, television, online, etc. Today, social media is insanely growing!...